Paola Furlanetto is a communication professional with a thorough experience in auditing, KPIs, media and communication marketing.
- Advisor and author for the KPI Program, collaborating with UPA the Italian Advertisers Association.
- Advisor for Digital Audit in Italy collaborating with Eley Consulting, London (working for both Italian companies abroad and international companies in Italy),
- Companies consultant for Key Performance Indicators (with a special focus on Events, PR, Branded Content and Communication Journey)
Future projects in the pipeline:
- Urban KPI: Strategic Models and Development of Smart Citizenship
- Digital Media Pitch and Digital Media Transformation Pitch 2019-2020
- Contract Reviews
- Media Auditing: Co-Founder of the 1st local media auditing company and Founder of the leading media audit firm in Italy.
- Analytics & Research: Development Director for research companies / departments.
- Media Agencies: Board member, Strategic Marketing Director, Media Director, Founder/startupper of Digital Departments.
- Media Companies: Advertising Director for an international magazine in Italy and Spain, Marketing Consultant for a major Italian publisher
- Talks and lectures : SDA Bocconi, #MilanoDigitalWeek, UPA Seminars, Luiss University, Auditing Innovation Conference etc.
- For more information