Paola Furlanetto is a communication professional
with a thorough experience
in auditing, KPIs, media and communication marketing.
Advisor and author for the
, collaborating with
UPA the Italian Advertisers Association
Advisor for Digital Media Audit in Italy collaborating with
, London (
working for both Italian companies abroad and international companies in Italy),
Companies consultant for Key Performance Indicators (with a special focus on
Events, PR, Branded Content and Communication Journey) , Media Pitches, Media Contract Review and Performance Bonus.
Future projects in the pipeline:
Urban KPI: Strategic Models and Development of Smart Citizenship
Digital Media Pitch and Digital Media Transformation Pitch.
Media Auditing: Co-Founder of the 1st local media auditing company and Founder of the leading media audit firm in Italy.
Analytics & Research: Development Director for research companies / departments.
Media Agencies: Board member, Strategic Marketing Director, Media Director, Founder/startupper of Digital Departments.
Media Companies: Advertising Director for an international magazine in Italy and Spain, Marketing Consultant for a major Italian publisher
Talks and lectures : SDA Bocconi, #MilanoDigitalWeek, UPA Seminars, Luiss University, Auditing Innovation Conference etc.
For more information
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