Paola Furlanetto develops projects for marketers specifically on 3 main areas: 
​

KPIs 
Key Performance Indicators

The right KPIs lead to a consistent business improvement, but an overload of indicators may cause inefficiency and lack of focus.
In addition to the KPI program  for UPA - the Italian Advertisers Association - Paola Furlanetto empowers businesses with simple tools to manage Indicators complexity. 

ask for more info
on KPIs

Digital Media Audit

Data, technology, and granularity represent a great opportunity and a continuous challenge for digital communication.
Paola Furlanetto partners with Eley Consulting to provide the best digital auditing on the market, with a comprehensive portfolio of services, monitoring not only the ability to reach results, but also the real optimization of the most challenging elements. 

ask for more info
​about auditing
​digital performance

Guidance 

Markets look for solutions to link company visions with concrete and measurable results. 
Paola Furlanetto combines focus
and industry expertise with a passionate approach. Her workshops and one-to-one trainings
​are useful tools to achieve a more agile and productive communication.

ask for more info
​about talks and trainings

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