Vision and Optimisation
Current Assignments & Project in the Pipeline
- Consultant for Key Performance Indicators (with a special focus on Omnichannel Communication, including Paid, Owned, Earned Media, PR, Experiential, Branded Content and Communication Journey touchpoints)
- Advisor and author for the KPI Program, collaborating with UPA the Italian Advertisers Association.
- Auditor for Media Pitches, Media Contract Review and Performance Bonus in USA, UK, Italy
- Support in Performance Bonus definition
- Consultant for European European Pitch Templates
- Auditor & Consulant for Digital Media Pitch and Digital Media Transformation Pitch.
- collaborating with Eley Consulting London for Digital Media Audit in Italy and other 16 countries (in USA, Europe, Central and Latin America, Australia, Asia).
- Co-Founder of the 1st local media auditing company and Founder of the leading media audit firm in Italy.
- Analytics & Research: Development Director for research companies / departments.
- Board member, Strategic Marketing Director, Media Director, Founder/startupper of Media Digital Departments.
- Advertising Director in Italy/Spain for an international magazine,
- Marketing Consultant for a major Italian publisher
- Talks and lectures : SDA Bocconi, #MilanoDigitalWeek, UPA Seminars, Luiss University, Auditing Innovation Conference etc.
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