PAOLA FURLANETTO
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Assignments & Project in the Pipeline
  • Consultant for  Key Performance Indicators   (with a special focus on Omni-channel Communication, including Paid, Owned, Earned Media, PR,  Experiential, Branded Content and Communication Journey Touchpoint)
  • Advisor and author for the   KPI Program, collaborating with   UPA the Italian Advertisers Association.
  • Auditor  for Media Pitches, Media Contract Review and  Performance Bonus in USA, UK, Italy
  • ​Support in  Performance Bonus definition
  •  Consultant for  European European Pitch Templates
  • Auditor & Consultant for  Digital Media Pitch and Digital Media Transformation  Pitch.
  • ​collaborating with   Eley Consulting  London  for Digital Media Audit in Italy and other 16 countries       ​(in USA, Europe, Central and Latin America, Australia, Asia).​
 Past  Experiences
  • Co-Founder of the 1st local media auditing company and Founder of the leading media audit firm in Italy.
  • Analytics & Research: Development Director for research companies / departments.
  • Board member, Strategic Marketing Director, Media Director,  Founder/startupper of Media Digital Departments.
  • Advertising Director in Italy/Spain for an international magazine,
  • Marketing Consultant for a major Italian publisher
  • Talks and lectures : SDA Bocconi, #MilanoDigitalWeek, UPA Seminars,  Luiss University,  Auditing Innovation  Conference etc. ​

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