Paola Furlanetto develops projects for marketers specifically on 3 main areas: 

KPIs ​Design

The right KPIs lead to a consistent business improvement, but an overload of indicators may cause inefficiency and lack of focus.
In addition to the KPI program  for UPA - the Italian Advertisers Association - Paola Furlanetto empowers businesses with simple tools to manage Indicators complexity.
​See our The KPI Master LinkedIn page.

ask for more info
on KPIs

Media Pitch and Digital Audit

Data, technology, and granularity represent a great opportunity and a continuous challenge for digital communication.
Paola Furlanetto partners with Eley Consulting to provide the best media pitch and digital auditing on several markets, with a comprehensive portfolio of services, monitoring not only the ability to reach results, but also the real optimization of the most challenging elements. 

ask for more info
​about auditing
​digital performance

Guidance 

Markets look for solutions to link company visions
with concrete and  measurable results. 
Paola Furlanetto combines focus and industry expertise with a passionate approach. 
Her support, ad hoc webinars, workshops and
one-to-one trainings are useful tools
​to achieve a more agile and productive communication.
​

ask for more info
​about talks and trainings

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